1. Start operation of Pù Luông CBT by KPF in Thanh Hoá and its community development activities across the area.
2. Together with local people of Khau Phạ, build and operate new accommodation facilities with the criteria of a high-end customer segment that homestays cannot meet.
3. Educate the Vietnamese mass tourism market about responsible sustainable tourism through online communication campaigns and content.
4. Research and replicate KPF’s model to new localities in the region.